Regulations on Advertising of Medicines and Related Products

1. Prohibited Items for Advertisement:

• Medicines:

• Prescription medicines

• Over-the-counter medicines that are recommended by competent state authorities for limited use or use under the supervision of a doctor

• Food:

• Tobacco

• Alcohol with an alcohol content of 15% or higher

• Breast milk substitutes for children under 24 months

• Nutritional products for children under 6 months

• Artificial feeding bottles and nipples

• Others:

• Products with sexually stimulating properties

• Violent weapons

2. Verification of Content for Medicine Advertisements:

• Most important condition: The medicine is allowed to be advertised and has a registration number.

• Dossier: Includes application and compliant content.

• Authority for issuing verification certificates:

• Drug Administration Department: Medicines

• Food Safety Department: Functional foods, milk and nutritional products for children

• Department of Health: Cosmetics

3. Prohibited Words in Advertisements:

• “best”

• “only”

• “best”

• “number one”

4. Regulations on Language in Advertising:

• When using both Vietnamese and foreign languages on the same advertising product, the foreign language font size must not exceed three-quarters of the Vietnamese font size and must be placed below the Vietnamese characters.

5. Prohibited Indications for Advertising:

• Treatment of tuberculosis, leprosy

• Treatment of sexually transmitted diseases

• Treatment of chronic insomnia

• Sexual stimulation

• Treatment of cancer, tumors

• Treatment of diabetes or similar metabolic diseases

Note: This is a general overview of the regulations. For detailed and specific information, please refer to the official regulations of the relevant authorities.